CLEVELAND -- Indians president Mark Shapiro has been one of the organization's leading voices on the social media front over the past two years. That made his two-month hiatus from Twitter a surprising turn this season.
On Tuesday, Shapiro returned under his handle of @MarkShapiro and, in a series of six tweets, offered an explanation to his more than 33,000 followers.
"Want to reconnect with all of you Tribe fans," Shapiro wrote on his account. "Sorry for my absence, been a rough time for all & I stepped back to focus on leading the [organization]. We're as disappointed in this season as you are and can't thank you enough for the dedication you show every day toward our team.
"We are lucky to have fans with your passion and are working tirelessly to bring you that championship you deserve. The reason I joined Twitter though is to connect directly with you all, so I want to refocus my efforts with that goal in mind."
Shapiro then spent an hour between 3-4 p.m. ET answering individual questions from fans, noting that he would "be in touch regularly" leading up to the offseason. Prior to Tuesday's session on Twitter, Shapiro's last message was posted on July 20.