Reynolds was in the starting lineup as the first baseman for Tuesday's game in Seattle.
"We're dying for him to get hot," Francona said. "I've kept saying all along that we know there's a streak in there. He knows it. We know it. It's just the sooner it happens, the better for all of us. You get stuck sometimes, because we're trying to win and I want to give him enough at-bats to get him hot.
"He's had a pretty good dry spell, but I know that there's a hot streak in there. I'd sure like to see it."
Reynolds entered Tuesday batting just .075 (3-for-40) through 13 games in July. Dating to May 7, he had hit at a .172 clip with a .519 on-base plus slugging percentage in 64 games. Prior to that stretch of games, Reynolds hit .300 with a 1.026 OPS in his first 28 games of the season for the Tribe.
Overall this season, Reynolds has hit .213 with 15 home runs and 47 RBIs in 92 games.
"Whatever has happened, has happened," Francona said. "Once he takes that one good swing, once he gets back on that where he feels good, he'll be every bit as dangerous as he ever was. Maybe his batting average is a little lower than he'd like, but that won't matter once he gets hot."
Jordan Bastian is a reporter for MLB.com. Read his blog, Major League Bastian, and follow him on Twitter @MLBastian. This story was not subject to the approval of Major League Baseball or its clubs.